The VRE is a business with deep ties to the D.C. community and strong brand recognition. Yet their modern toolset is mostly unknown to D.C. residents. Their app, used by many to travel into the District including military and civilian government employees, is a fantastic achievement. This ad, put together using keyframed, custom animation; utilizing self-shot footage; and royalty free music I was able to explain in less than 30 seconds the brand, the story, and the use case. This was created with expert knowledge of Adobe Premier Pro and Adobe After Effects. The graphics were created from scratch in After Effects using a combination of composition animation, and text based animation. The more general cuts and transitions were created in Premier Pro.